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The Year in Digital
Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace, a historic IPO can get quickly overshadowed by...
View ArticlePublicis Groupe Merges Digitas and LBi
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led by...
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Is It Better to Buy an Agency or Grow Organically?
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop...
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Digitas Takes Lead Role on NYSE Euronext
Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its...
View ArticleMcCann Lands Spot on Carlsberg Roster
McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s lineup...
View ArticleThe Story Behind AOL's NewFront Deal
Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most part. During last week’s...
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Reckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol and...
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